This category acknowledges exemplary marketing and/or advertising campaigns that were creative and effective, made significant business impact in terms of visibility and/or ROI and were executed through digital media/platforms/channels/forums.

This section aims to award all the outstanding websites which furnished the users with information, entertainment, utility, commerce, news, reviews, classifieds and/or online marketplaces with primary focus on user experience, convenience and performance delivery.

This category of awards recognizes projects, campaigns, educational and/or commercial platforms which created meaningful impact and achieved monumental success on the Mobile devices/gadgets through Apps and other mobile-based programs.

This category shall reward the excelling ventures which provide finance and payments related information, products, services, and/or facilities to the users through the digital media/platforms/channels/forums in a seamless, hassle-free manner.

This category shall acknowledge the marketing campaigns which created impact and produced significant results primarily due to a powerful, unique content at the core,  and were executed for a particular industry or sector.

The Special Awards are meant to honour the Enterprises (Start-ups as well as Brands), Individuals (Entrepreneurs as well as Veterans), Public-figures and Agencies which stood out from the rest through their exceptional contribution to the Digital space in the FY2016 and created new paradigms for others to follow.

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