Digital Marketing Awards

All original mobile advertising/marketing/promotion campaigns which were creatively executed through any mobile platform based program such as messages (text or multimedia), social media on mobile, gadgets/gears, apps, barcodes, QR codes, coupons etc.

All original mobile advertising/marketing/promotion campaigns which were creatively executed through any mobile platform based program such as messages (text or multimedia), social media on mobile, gadgets/gears, apps, barcodes, QR codes, coupons etc.

Any form of well-targeted and coordinated communication campaign (text, images, infographics, newsletters, video, etc.) that used email marketing as a tool for promotion of an idea, concept, product, service, or offer

All campaigns which achieved significant results with respect to number of clicks, opens, visits, registrations and/or transactions by promoting ideas, concepts, products, services, or offers by enhanced/promoted visibility in search results on search engines, social media platforms, app stores, marketplace websites or apps, online classifieds and/or affiliates

All campaigns executed on any of the social media platforms which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI

All advertising/marketing campaigns which were executed in the form of text, graphics, video or any other interactive activity through the digital channels viz. web, mobile, social media, messengers, etc. and attained extensive organic circulation and propagation by the end users

Any Enterprise or Agency (or both in collaboration) which performed an Analytics exercise to map and analyze the statistics, insights, trends, reach, etc. of a particular Digital Marketing campaign, and leveraged the results of the analytics in real-time to improve performance, targeting, visibility and ROI of the campaign

All Digital Media Campaigns which were executed over multiple digital channels/platforms in a coordinated and cohesive manner. The marketing campaign must have been executed through two or more of the channels like Direct Marketing (Emails & SMS), Social Media Marketing, Display Marketing, Mobile Marketing, Affiliate Marketing, Retargeting, etc.

All visibility marketing campaigns which made extensive use of digital banners, buttons, pop-ups, videos or any other form of web/mobile/social/direct/interactive digital media display to promote an idea, concept, product, service, offer, etc. and achieved significant results.

Any type of Digital Media Marketing campaign/campaigns which led to great results for a business in terms of reach / visibility / clicks / views / shares / likes / registrations / affiliations / readership / sales / ROI, etc. are eligible for this award.

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