This category acknowledges exemplary marketing and/or advertising campaigns that were creative and effective, made significant business impact in terms of visibility and/or ROI and were executed through digital media/platforms/channels/forums.
Any mobile marketing campaign which had an innovative, novel concept at its core and was executed in a unique manner
All original mobile advertising/marketing/promotion campaigns which were creatively executed through any mobile platform based program such as apps, messages (text or multimedia), social media on mobile, gadgets/gears, barcodes, QR codes, coupons etc.
Any mobile marketing campaign which engaged the target audience in a creative manner to achieve significant results
Any digital media marketing campaign which engaged the target audience in a creative manner to achieve significant results
Any type of Digital Media Marketing campaign/campaigns which led to great results for a business in terms of reach / visibility / clicks / views / shares / likes / registrations / affiliations / readership / sales / ROI, etc. are eligible for this award
Any digital marketing campaign which had an innovative, novel concept at its core and was executed in a unique manner
All visibility marketing campaigns which made extensive use of digital banners, buttons, pop-ups, videos or any other form of web/mobile/social/direct/interactive digital media display to promote an idea, concept, product, service, offer, etc. and achieved significant results.
All Digital Media Campaigns which were executed over multiple digital channels/platforms in a coordinated and cohesive manner. The marketing campaign must have been executed through two or more of the channels like Direct Marketing (Emails & SMS), Social Media Marketing, Display Marketing, Mobile Marketing, Affiliate Marketing, Retargeting, etc.
Any Enterprise or Agency (or both in collaboration) which performed an Analytics exercise to map and analyze the statistics, insights, trends, reach, etc. of a particular Digital Marketing campaign, and leveraged the results of the analytics in real-time to improve performance, targeting, visibility and ROI of the campaign
All advertising/marketing campaigns which were executed in the form of text, graphics, video or any other interactive activity through the digital channels viz. web, mobile, social media, messengers, etc. and attained extensive organic circulation and propagation by the end users
Any type of Mobile Marketing campaign/campaigns which led to great results for a business in terms of reach / visibility / clicks / views / shares / likes / registrations / affiliations / readership / sales / ROI, etc. are eligible for this award
All campaigns executed on any of the social media platforms which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI
Any form of well-targeted and coordinated communication campaign (text, images, infographics, newsletters, video, etc.) that used email marketing as a tool for promotion of an idea, concept, product, service, or offer
The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service
Any campaign which used video as a format to promote ideas, concepts, products, services, or offers, and achieved significant success in terms of reach and impact
All campaigns which achieved significant results with respect to number of clicks, opens, visits, registrations and/or transactions by promoting ideas, concepts, products, services, or offers by enhanced/promoted visibility in search results on search engines, social media platforms, app stores, marketplace websites or apps, online classifieds and/or affiliates
Only animation and motion graphics judged. Online experiences produced on behalf of a brand that integrates animation or motion graphics in a seamless, superior way that enhances the user experience.
Only photography as it's used throughout the site is judged. Online experiences produced on behalf of a brand that rely heavily on photographic imagery as a critical part of the user experience.
Short films, commercials and video that premiered on the Internet and promote brands, products or services for commercial purposes i.e. advertising.
The use of mobile, interactive, or online components to create real-world brand immersion. This includes interactive kiosks, GPS technology, outdoor interactive signage, QR codes and other environmental marketing that prompts users to interact with the Web.
Original Web commercials premiering online to advertise a product or service, adapting the traditional television format for the Internet.
Online advertising campaigns with a clearly executed and insightful brand strategy.
Best, most innovative and effective or creative use of data-driven digital media that serves users with a personalized experience. This includes such efforts as targeted marketing messages, remarketing, etc.
Best digital initiatives, programmes, products, and service that have had a tangible effect in bridging the digital divide at an affordable cost.
This award will recognise the outstanding Digital Public Relations (image management) campaign performed for a product, service, enterprise, celebrity, etc.