The Special Awards are meant to honour the Enterprises (Start-ups as well as Brands), Individuals (Entrepreneurs as well as Veterans), Public-figures and Agencies which stood out from the rest through their exceptional contribution to the Digital space in the FY2016 and created new paradigms for others to follow.
This award shall acknowledge the entrepreneurial venture, enterprise or property in the Digital space which has attained immense success, popularity and acclaim for its utility and/or services rendered in a short span of Three years. The Start-up must have been registered and started its operations only on or after 01 April 2014
This award shall acknowledge the individual who has been the major force in making a Digital property or enterprise immensely successful, popular, and/or profitable through his creativity, innovations, and leadership
This award shall honour the agency which supercedes the others in the Grand Score. The Grand Score of each agency shall be an aggregate of following:
1. The total number of entries made across all the categories of the Drivers of Digital Awards 2016 (3 points per entry)
2. The number of entries qualifying to the Top-5 nominations and their cumulative bonus points (5 points per nominated entry)
3. The number of Awards won by the agency and their cumulative bonus points (10 points per winning entry)
This award shall acknowledge the individual who has been the major force in taking Multiple Start-up properties or enterprises to significant successes, popularity and acclaim in a span of Five years through his creativity, innovations, leadership and entreprenuerial skills. All the startup properties must have been started/incorporated on or after 01 April 2011
This award shall acknowledge the agency/enterprise which has excelled in its business on the basis of the quantum of work done, magnitude and scale of production of digital properties/campaigns, and the number of clients served and/or projects executed since its inception. The award shall be given purely on the basis of the amount of quality work done in the digital sphere.
Display out of the box thinking in implementing the campaign. It could be a digital Solution for a change in the society or specific industry and/or use of Technology in such a way that it broadens the dimensions of the Business through application/ website/ campaign/ product.
Any agency or enterprise which has an aggregation of digital channels, platforms, fora, publishers, media partners, etc. for the purpose of promoting advertisers' content online