All campaigns, products and services active between July 01, 2023 and December 31, 2024 are eligible for submission as entries for the Drivers of Digital Awards & Summit 2024
For the Digital STARTUP Awards, entries shall be accepted from all the Start-ups which have started
operating only on or after April 01, 2016
Entries across all categories and sub-categories (except Digital Agency of the Year) shall be evaluated on the following criteria carrying (10 points per criterion; 10 being the highest and 0 being the lowest that can be allotted):
| Weightage Across Categories | |||||||
| Parameter | Digital Marketing Awards | Digital Financial Awards | Digital Startup Awards | Digital Content Awards | Mobile Awards | Website Awards | Digital Strategy/Campaign Awards (Sector Specific) |
| Creativity & Innovation | 20% | 20% | 30% | 50% | 30% | 30% | 10% |
| Strategy & Execution | 20% | 10% | 20% | 20% | 20% | 20% | 40% |
| Disruption in the makret | 10% | 30% | 30% | 10% | 10% | 10% | 10% |
| Impact/Reach | 20% | 20% | 10% | 10% | 30% | 30% | 20% |
| ROI/Results | 30% | 20% | 10% | 10% | 10% | 10% | 10% |
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% |