Rules And Criteria

Dod Awards

1. Eligibility

  • All campaigns, products and services active in India Between January 01, 2016 and September 20, 2017 are eligible for submission as entries for the Drivers of Digital Awards 2017

  • For the Digital Startup of the year [Company] Award, entries shall be accepted from all the Start-ups which have started operating only on or after April 01, 2014

2. Important Dates

Entries Open

June 26, 2017 (8:00 AM)

Early Bird Slot Close

July 21, 2017 (10:00 PM)

Regular Entries Close

September 8, 2017 (10:00 PM)

Late Entries Close

September 20, 2017 ( 10:00 PM )

Announcement of Top Nominees

October 9 ( 04:00 PM )

Drivers of Digital Awards Ceremony

October 26, 2017

2. Fees

Entry Slot


June 26 – July 21 (Early Bird Slot)

INR 5999 + Taxes

July 22 – September 8 (Regular Slot)

INR 7999 + Taxes

September 9 – September 20 (Late Entry Slot)

INR 9999 + Taxes

3. Evaluation Criteria

  • Entries across all Categories and Sub-categories (except Digital Agency of the Year) shall be evaluated on the following criteria carrying equal weightage (10 points per criterion; 10 being the highest and 0 being the lowest that can be allotted):

    1. Creativity and Innovation

    2. Strategy and Execution

    3. Disruption in the market

    4. User experience/feedback/review

    5. Impact/Reach

    6. ROI/Results

  • The Digital Agency of the Year Award shall honour the agency which supercedes the others in the Grand Score [GS]. The Grand Score of each agency shall be an aggregate of following:

1. The total number of entries made across all the categories of the Drivers of Digital Awards 2016 (1 point per submitted entry)

2. The number of entries qualifying to the Top-5 nominations and their cumulative bonus points (3 points per nominated entry)

3. The number of Awards won by the agency and their cumulative bonus points (5 points per winning entry)

GS = [No. of Entries] X 1 + [No. of Nominations in top 5] X 3 + [No. of Winning Entries] X 5

  • The verdict of the Evaluation process of the entries shall be final and binding, and the Drivers of Digital Awards 2017 or its Jury Members shall not be answerable to any person or entity for the judgment.

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