DOD 2024
Drivers of Digital Awards and Summit

Short films, commercials and/or videos that premiered on the Internet and promoted brands, products or services for commercial purposes while delivering relevant content

All visibility marketing campaigns which made extensive use of digital banners, buttons, pop-ups, videos or any other form of web/mobile/social/direct/interactive digital media display to promote an idea, concept, product, service, offer, etc. and achieved significant results primarily due to a powerful, unique content at its core

Use of powerful, unique Content in a digital marketing campaign which was executed across multiple digital channels and platforms in a seamless, integrated and coherent manner

The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service

All original mobile advertising/marketing/promotion campaigns which were creatively executed through any mobile platform based program such as apps, messages (text or multimedia), social media on mobile, gadgets/gears, barcodes, QR codes, coupons etc. and achieved significant results primarily due to a powerful, unique content at its core

Any type of Digital Media Marketing campaign which led to great results for a business in terms of reach /visibility / clicks / views / shares / likes / registrations / affiliations / readership / sales / ROI, etc. primarily due to a powerful, unique content at its core

All campaigns that promoted ideas, concepts, products, services, or offers by enhanced/promoted visibility in search results on search engines, social media platforms, app stores, marketplace websites or apps, online classifieds and/or affiliates and achieved significant results with respect to number of clicks, opens, visits, registrations and/or transactions primarily due to a powerful, unique content at its core

All campaigns executed on any of the social media platforms which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI primarily due to a powerful, unique content at its core

Any campaign which used video as a format to promote ideas, concepts, products, services, or offers, and achieved significant success in terms of reach and impact primarily due to a powerful, unique content at its core

All advertising/marketing campaigns which were executed in the form of text, graphics, video or any other interactive activity through the digital channels viz. web, mobile, social media, messengers, etc. and achieved significant success (attained extensive organic circulation and propagation by the end users) primarily due to a powerful, unique content at its core

Any form of well-targeted and coordinated communication campaign (text, images, infographics, newsletters, video, etc.) that used email marketing as a tool for promotion of an idea, concept, product, service, or offer and achieved significant results primarily due to a powerful, unique content at its core

Use of powerful, unique Content at the core of a influencer led marketing campaign which made use of a powerful, unique content to communicate with the target group to drive favourable results

Any original web commercials which premiered online to advertise a product or service, adapted the traditional television format for the Internet and achieved significant success primarily due to a powerful, unique content at its core

Use of powerful, unique Content at the core of a Public Relations (image management) campaign performed for a product, service, Enterprise, celebrity, etc. that created an impact and produced significant results